Thought Leadership

3 Reasons Why Insurance Should Not Follow the Instant Quote Model

A recent Wall Street Journal article highlighted some interesting facts about shopping online for your auto insurance. Salt's here to drop some knowledge on the article's major points.

 A recent Wall Street Journal article highlighted some interesting facts about shopping online for your auto insurance. Salt’s here to drop some knowledge on the current state of online insurance, quick online quotes and shopping around for the best home and auto coverage. Let’s dive into the 3 of the main reasons why shopping online for insurance is such a painful process. 

1. The top insurance carriers won’t participate.

This is in fact, a BIG hurdle. Insurance companies all have proprietary algorithms to establish the right premium for each risk that comes across their underwriting desks. In a hyper-competitive industry like home and auto insurance, companies are not willing to share their magic formulas, which makes it impossible to give accurate instant rates for multiple companies. 

2. You’re being sold out.

What most people don’t realize is that signing up to receive instant quotes can be a lead generation tactic for many companies. They’ll either sell your email to third-party insurers or call and email you with bogus quotes non-stop. These faux insurance rates are filed with your state and not custom to you. 

3. Shopping online for insurance just completely sucks.  

Salt begs to differ. That being said, a few of the common expectations may need to shift. Let us explain –– a frustration gap is defined as the gap between the reality of your situation and what you might have expected. We are certain that Salt can help ease your insurance frustrations.


Salt Provides the Best Insurance Rates in Texas

While Salt does not give you  “instant” quotes, what we do promise is a 24 hour or less turnaround time for accurate quotes from 5-10 insurance companies that are BINDABLE. This means that the appropriate underwriting has been done and the premium will not change dramatically if you’ve given us the correct data. No baiting and switching with Salt. What you see is what you get!

Salt has deliberately chosen to break away from the instant quote model to show you the way insurance should be done. So, tell Salt a bit about you and we can shop around to get a quote tailored to you.